DESCRIPTION:

In celebration of Ralph Lauren’s 50th anniversary, Cinimod Studio were engaged by the fashion house to design an ambitious headlining event at New York fashion week that provided both a captivating physical presence, and a series of highly innovative multi-layered hologram installations and immersive moments within.

The design technology used for the Ralph Lauren event was the first time that Cinimod’s new cutting-edge technique has been witnessed outside of the design team’s research lab.

DETAIL:

These multi-plane holographic projections built upon the “pepper’s ghost” principle first used in the 1860s were updated with theatrical effect, technology and specialist films  deployed with a multi-channel AV system and utilised displays.

Developing ideas with colleagues from the first initial brainstorming sessions. I quickly moved into 1:1 scale mock-ups involving prototyping holograms and mirror experiments. I later worked on-site with the construction team demonstrating and directing parts of the interior and exterior builds whilst resolving any troubleshooting issues.

A project that I needed to be both big-picture-conscious and detail-orientated whilst working to very tight deadlines and timeframes.