DESCRIPTION:

With Ralph Lauren’s 50th year in the fashion industry, GQ magazine presented the "Design Legend" award to Mr Lauren at the GQ Men of the Year 2018 Awards at Londons Tate Modern Turbine Hall in a very unique way.

Presented by James Norton, the actor said, "A man of timeless style but also endless innovation” which was fitting for the evening’s performance.

DETAIL:

Using in-house knowledge and drawing on past experience working with holograms. The studio was able to produce a staged box to create live theatre on stage.

Prep work went into the dry-run of the structure to achieve the correct perspective and clarity using rear projectors and specialist scrim before being assembled on-site.