DESCRIPTION:

Playing on Itsu’s core brand icon – the butterfly – the lighting feature captivates audiences with an impressive presence, creating a visual identity that renders the restaurant instantly recognisable upon entering the terminal.

Cinimod continued their original concept for Itsu by conveying the motion of a butterfly as it travels through space. Implementing bespoke lighting control at each butterfly, light passes through the wings, providing a sense of movement to the static structure.

DETAIL:

A dramatic 12 metre mast supports a tensioned system of steel cables from which a canopy of 72 dichroic butterflies hang. Wings covered in dichroic film which reflects light onto the ceiling and shimmers down to diners below.

I worked with colleagues on prototyping and developing the colour and shape of the butterflies in the workshop thinking how they can be made and installed simply at low cost. Later working on-site preparing and installing the canopy with colleagues.